Kasey Clarke is a Senior Associate with High Alpha Innovation and passionate about gaining customer empathy to originate ideas that meet unarticulated and unmet market needs. She graduated from The University of Alabama with a B.S. in Marketing and minor in Computer Science. Her prior experiences at Koch Industries in product commercialization, marketing research & insight discovery, and design thinking have helped her develop strong moderation, facilitation, and economic thinking skills that lead to valuable business outcomes and build capability in the teams she partners with. Kasey lives with her husband and dog in Atlanta, where they OneWheel around different neighborhoods and look for new and exotic food scenes.