Startups are built to learn as quickly as possible—they’re mini laboratories, where novel ideas and agility abound. This agile approach allows organizations to test concepts and gain conviction, or move on to other ideas, as quickly as possible. Through startup creation, organizations can optimize resources to explore new markets and pursue transformative ideas that would be difficult or impossible to pursue through existing internal processes and structures.
Orbit is our engagement platform for launching new businesses. We begin by aligning on goals and bounds, extracting latent ideas from the organization, and generating hundreds of new ideas. Through rigorous assumption testing, we select 3-4 concepts to develop in an intense Launch Week.
During Launch Week, we compress the first six months of a business into four days, gaining the confidence we need to launch or kill each concept. In a competitive environment, teams go to extraordinary lengths to develop conviction. We test assumptions, talk to customers, and design the business model.
After we launch a startup, we don’t just hire co-founders and advise them. We help them do it. We work alongside co-founders and provide the critical infrastructure, talent, services and resources the startup needs to scale quickly in competitive markets.
The best way to get a breakthrough idea is to start with a lot of ideas; our program begins with a robust and structured exercise to generate a funnel of ideas that can guide your innovation team long after our program is complete.
Top concepts compete in a high-intensity Launch Week where we test assumptions to build confidence for a go/no go launch decision.
This isn’t innovation theater. After a launch decision has been made, we invest in the new company and our team of operators helps it scale.