In partnership with High Alpha Innovation, Elanco is creating a scientific discovery network and research clearinghouse that will help position Indiana as a hub for animal health invention. Amid increasing pet owner expectations and a rapidly expanding pet population, Elanco Animal Health sought to drive innovation in the pet space as a worldwide leader.

High Alpha Innovation executed a 13-week launch program with a highly engaged working team of Elanco experts and senior leaders, resulted in Belle Pet, a software platform that keeps veterinary practitioners and pet parents connected throughout the entire care journey, allowing caregivers to deliver new standards of wellness and improved outcomes in a virtual-first world. Pioneered by a team with deep animal health leadership experience, Belle Pet keeps everyone in the loop with educational content and care updates, automates manual processes, and serves as a lifelong care companion to pets everywhere. Belle Pet is led by founder and CEO Doug Brooks.


Industry-connected Co-founder and CEO sourced from partner network


Engaged partner working relationship connects team, data, and network access to new venture


Launch formed strategic pillar of partner strategy to create an epicenter for Animal Health innovation
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