In partnership with High Alpha Innovation, Elanco is creating a scientific discovery network and research clearinghouse that will help position Indiana as a hub for animal health invention. Amid increasing pet owner expectations and a rapidly expanding pet population, Elanco Animal Health sought to drive innovation in the pet space as a worldwide leader.

High Alpha Innovation executed a 13-week launch program with a highly engaged working team of Elanco experts and senior leaders, resulted in Belle Pet, a software platform that keeps veterinary practitioners and pet parents connected throughout the entire care journey, allowing caregivers to deliver new standards of wellness and improved outcomes in a virtual-first world. Pioneered by a team with deep animal health leadership experience, Belle Pet keeps everyone in the loop with educational content and care updates, automates manual processes, and serves as a lifelong care companion to pets everywhere. Belle Pet is led by founder and CEO Doug Brooks.