Creating a marketplace to strengthen the ecosystem
High Alpha Innovation partnered with Elanco Animal Health to launch Athian, a carbon-credit marketplace aligned with the company’s industry-leading sustainability strategy.
Elanco, a leading animal pharmaceutical company that produces medicines and vaccinations for pets and livestock, was exploring ways to incubate new growth opportunities after a steady stream of M&A activity. Simultaneously, the company sought to address the changing market dynamics related to greenhouse gas emission regulations, carbon footprint, and broader sustainability commitments. In addition, key industry partners upstream in the value chain were publicly declaring goals which would have downstream implications for producers.
High Alpha Innovation executed a 100-day launch program with a highly engaged working team of Elanco experts and senior leaders, resulting in Athian, an AI-based platform for quantifying and credentializing GHG reduction measurements that features a carbon credit marketplace for industry operators. Athian is led by founder and CEO Paul Myer.