The initial concept for vellum emerged through a program collaboration between IU Health and High Alpha Innovation. Workforce wellness is an important focus of IU Health’s strategy: during a 13-week launch program, the team identified a strategic need to improve personal and professional satisfaction for frontline workers, who often put others' needs before their own. Authenticity and a transparent emphasis on emotional health drives professional satisfaction and healthy work environments, and in the wake of the COVID-19 pandemic, frontline teams are facing unprecedented levels of burnout and stress.

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High Alpha Innovation executed a 13-week launch program with a highly engaged working team of IU health experts, senior leaders, and healthcare practitioners, resulting in the launch of vellum, an app-based platform that helps frontline teams build cohesion in the workplace and lead healthier, more joyful lives, translating simple workplace habits like personal reflection and team-wide sharing into meaningful, rewarding connection. vellum is led by founder and CEO John Larsen.