Venture Studio U: Embracing Startup Creation on Campus

  • 7.1.2021
  • Matt Brady

There is a Catch-22 within all large corporations.

  • On the one hand, they have unparalleled insights into their business model and the consumers they serve. This information and data lend themselves well to innovation initiatives, like venture building.
  • But, on the other hand, large-scale companies struggle to convert these insights into meaningful new growth.

This is why High Alpha Innovation was initially formed. Our very reason for existence was to unearth the insights buried within a corporate partner by systematically launching and supporting external startups.

However, a curious thing happened in our earliest days:

We were contacted by several large universities that were also interested in our venture studio model.

Could we have been wrong about something as fundamental as our founding mission?

In hindsight, this realization actually makes complete sense. Think about it: Universities, just like large corporations, have capabilities and vast networks of talent focused on research and development.

The downside? Universities can also struggle to turn their ideas into successful startups.

For every Facebook or Apple or Moderna that is hatched out of a dorm room or university lab, there are tens of thousands of concepts — and even incorporated startups — that go nowhere.

A recent study showed that 40% of startups from the top-50 patent-producing universities never hire a single employee.

The problem is basically quantity over quality. There's no shortage of ideas on campuses.

But there are few mechanisms to nurture and commercialize them into thriving businesses.

Universities, perhaps even more than corporations, must constantly seek to innovate and deploy new ideas into the marketplace. And startup creation spurs investment and strengthens the brand of these schools.

What's more, universities are also interested in their impact on the surrounding community and broader region.

After all, there is little more beneficial for a struggling local economy than a vibrant startup ecosystem supported by university leadership, faculty, students, and talented graduates who opt to remain in the area.

We’ve seen it in action around our headquarter city of Indianapolis, for example, where High Alpha, the company we spun out of, has created more than 700 jobs via its venture studio.

Most importantly, startup creation is at the core of a university’s mission:

To promote curiosity, learning, and personal growth.

University motivations are timeless. Yet it still remains difficult to commercialize successful startups within some of the most innovative communities in the world. Common failure modes include:

  • A slow, often bureaucratic governance model
  • Lack of external validation and systematic processes to shape and support new ideas
  • Academic founders who hope to manage a startup and maintain tenure they worked decades to achieve

Moreover, existing pathways such as tech transfer offices tend to focus on IP licensing and not underlying ideas, business models, and market receptivity. This is how the venture studio model first gained traction in this space.

Unlike some alternatives, venture studios are well adapted to leverage the strengths and mitigate a few weaknesses of the modern university ecosystem.

In part that's because they form startups outside of this same ecosystem.

Universities will remain world leaders in research and development. But the “back end” of their innovation processes are often missing structures to propel ideas into commercially viable startups.

A venture studio can shepherd university innovation by actively shaping promising concepts, recruiting entrepreneurs, and launching ideas with the highest probability of success.

Once launched, venture studios nurture and support their startups with the resources (e.g., talent, networks, and administrative support) required to succeed.

This is a key value proposition of our model: research shows that startups within a venture studio can reach Series A funding 2x faster than alternative routes. They are also more than 2x likely to survive to IPO, exit, or merger.

A studio can help a university focus on quality over quantity while simultaneously providing outsized financial returns:


  • Have a promising piece of faculty research or a high-level technology concept with no known market application? A studio will explore opportunities to test fit and ensure viability.
  • Have a professor that would like to continue working in the classroom? That's OK. We will find a talented founder team and incentivize them to scale the startup with the professor as an advisor.
  • Need to limit overall cost required to support startups once they leave the campus? The studio provides functional support to entrepreneurs and startups until they can make it on their own.

In short, a venture studio provides an effective venture-build function for university-born ideas along with the dedicated funding required to continuously launch and support higher ed’s most promising startups. 

We’ve learned so much in our first year working with universities. One notable insight:

Every school has a different starting point for their innovation and entrepreneurship programming.

Regardless of a university’s starting point, our approach can be adapted to complement their financial and strategic aspirations through the creation of startups.

We remain committed to the overall mission of its university partners, knowing full well there are many benefits of our venture studio model in this particular space.

One thing's for sure: The universities we work with have fulfilled their mission as academics and helped us think differently and expand the boundaries of our own business.

Elliott-Keynote
High Alpha Innovation CEO Elliott Parker gave a keynote on AI and the case for human ingenuity.
David Senra Podcast
Founders Podcast host David Senra gave a keynote talk on what it takes to build world-changing companies.
Governments and Philanthropies
High Alpha Innovation General Manager Lesa Mitchell moderated a panel on building through partnerships with governments and philanthropies.
Networking
Alloy provided great networking opportunities for attendees, allowing them to share insights and ideas on their own transformation initiatives.
Sustainability Panel
Southern Company Managing Director, New Ventures Robin Lanier spoke on a panel about the energy sector's sustainability efforts.
Healthcare Panel
Microsoft for Startups Worldwide Lead, Health & Life Sciences Sally Ann Frank took part in our panel on healthcare transformation.
Agriculture Panel.
Make Hay CEO and Co-founder Scott Nelson discussed the ongoing transformation in the food and agriculture value chain.

Stay up to date on the latest with High Alpha Innovation, our work, and the future of venture building.